SISU Saunas / Event recap / 2026

Cleveland Marathon

SISU Saunas / Event recap / 2026

Project details

03 / 31
Client
SISU Saunas
Deliverable
Two-day event recap and product reveal film
Scope
Creative direction, two-day production, cinematography, editorial, color
Camera report
2 shoot days / Cleveland Marathon weekend

Two days of movement, recovery, and the kind of effort a brand cannot manufacture.

Created for SISU Saunas and founder Pete Nelson II, this high-energy recap follows the brand through Cleveland Marathon weekend, capturing the grit and emotion of the runners alongside the energy surrounding SISU’s activation. The film also marks the reveal of the Kai cold plunge, placing the product inside a lived culture of endurance and recovery rather than treating it as a standalone launch.

Discuss brand activation coverage

A still from Cleveland Marathon

Stills

03 / 16:9
Pete Nelson II holding a SISU flag above a sauna
01
The SISU event environment at the Cleveland Marathon
02
The SISU team at the Cleveland Marathon
03
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