How Corporate Video Drives Business Growth in Ohio
Why Leading Companies Are Prioritizing Video
Corporate video has evolved from a marketing extra to a business necessity. In Cleveland, Columbus, Cincinnati, and across Ohio, companies are leveraging video to accelerate growth, increase revenue, and strengthen brand authority.
Yet, too many businesses still treat video as an afterthought—relying on uninspired, outdated content that fails to engage their audience or reflect their professionalism.
At Monolith, we redefine corporate video production by combining cinematic quality with business strategy. Our content isn’t just about visuals—it’s about impact. Whether your goal is client acquisition, internal training, industry leadership, or employee engagement, we create videos that work for you.
Why Corporate Video is an Unmatched Competitive Advantage
A well-executed video is more than just content—it’s a tool that drives measurable business outcomes.
Boosts Revenue – 64% of consumers purchase after watching branded videos.
Increases Conversion Rates – Landing pages with video can increase conversions by up to 80%.
Improves Employee Engagement – Training videos reduce onboarding time and boost retention by 50%.
Strengthens Brand Authority – Keynote and conference content elevates businesses as industry leaders.
Ohio companies that fail to invest in professional video risk losing visibility, credibility, and customer loyalty to competitors who do.
Corporate Video Strategies That Drive Business Growth
Event & Conference Video Production: Transforming One-Time Events into Lasting Impact
Ohio is a major hub for corporate conferences, trade shows, and industry summits—but many companies fail to capitalize on them beyond the live event.
A professionally produced conference recap or keynote video allows businesses to:
✔ Extend event impact—use content across digital platforms long after the event ends.
✔ Enhance industry authority—position executives as thought leaders through high-quality keynotes.
✔ Increase event ROI—transform event footage into powerful future marketing assets.
Example: Nymbl.con 2024 – Scottsdale, AZ
Nymbl Systems, a leading SaaS provider for the orthotics and prosthetics industry, worked with Monolith to capture every key moment of their annual conference, including:
Keynotes and panel discussions featuring top industry experts.
High-level networking moments at golf outings and executive meetups.
Hands-on software training sessions with live customer demonstrations.
This footage became an invaluable marketing tool for next year’s event, a thought leadership asset, and a strategic training resource for new clients.
For Ohio companies hosting corporate summits in Columbus, leadership retreats in Cincinnati, or industry events in Cleveland, Monolith ensures your conference lives beyond the stage.
Client Testimonials & Success Stories:
The Most Powerful Sales Tool You’re Not Using
In B2B marketing, nothing is more effective than hearing directly from satisfied clients. A well-crafted testimonial or case study video:
✔ Builds instant credibility—eliminates skepticism by providing real-world proof.
✔ Shortens the sales cycle—clients come pre-sold when they see success stories.
✔ Improves conversion rates—video testimonials outperform text-based reviews by 200%.
Example: Nymbl Systems
Nymbl Systems wanted to humanize the benefits of their software by showcasing a real client success story. We partnered with P&O Group, a full-service prosthetics and orthotics provider, to craft a brand film with dual objectives:
1️⃣ A client success story—highlighting how Nymbl’s software streamlined workflows and improved patient care.
2️⃣ An internal training asset—helping Nymbl’s employees understand the real-world impact of their technology.
How we told the story:
A Patient’s Perspective – An amputee and P&O client shared how better clinic workflows improved their experience.
Behind the Scenes – We documented the craftsmanship behind custom prosthetic fabrication to show the human effort behind efficiency.
CEO-to-CEO Insights – A candid discussion between Josh, CEO of Nymbl, and P&O’s leadership, explaining the direct business benefits of their partnership.
This video became a cornerstone of Nymbl’s client acquisition strategy and is now used in both sales presentations and employee training.
For Ohio businesses, testimonial videos can be a game-changer in closing deals and establishing trust.
Employee Training & Onboarding Videos:
The Smartest Investment in Workforce Development
Many Ohio companies struggle with employee retention and knowledge transfer. A training video strategy solves this by:
✔ Reducing onboarding costs—less reliance on repetitive in-person training.
✔ Standardizing learning—ensuring consistent knowledge delivery across locations.
✔ Improving engagement—employees retain 95% of video-based training compared to just 10% of text-based training.
Example: Nymbl Employee Training Series
As Nymbl scaled operations, they needed an efficient way to onboard new hires and train sales teams. We produced a multi-video onboarding series that included:
Role-specific training modules led by department heads.
Software walkthroughs to simplify complex processes for new users.
Leadership-driven culture videos that reinforced Nymbl’s mission and values.
The result? Faster onboarding, improved knowledge retention, and a more aligned workforce.
For corporations in Cleveland, Columbus, and Cincinnati, internal training videos are an untapped opportunity to increase efficiency and employee satisfaction.
Brand Films & Company Culture Videos:
Your Secret Weapon for Recruiting & Retention
In today’s hiring landscape, top candidates research company culture before applying. A compelling company film:
✔ Attracts top talent—companies with video-driven employer branding see a 34% increase in qualified applicants.
✔ Strengthens internal culture—employees connect more with a visually compelling company mission.
✔ Elevates employer brand perception—showcasing real stories, real people, and real impact.
Example: Nymbl’s Company Retreat – Dublin, OH
To reinforce company culture and celebrate employees, Nymbl hosted a nationwide retreat. Monolith was there to capture:
Unscripted team-building moments that showcased authentic employee relationships.
Leadership insights on company growth and vision.
A high-impact culture video that became a recruiting tool for future hires.
For businesses in Cleveland, Columbus, and Cincinnati, strong employer branding through video makes all the difference in attracting and retaining high-caliber employees.
Why Ohio Businesses Need Professional Video Production
Ohio’s corporate landscape is evolving fast. Companies that prioritize video now will dominate their industries in the coming years.
🚀 Most businesses still rely on outdated, ineffective marketing tactics.
🚀 Low-quality video can make even the best brands look unprofessional.
🚀 Without strategic video content, companies risk getting left behind.
Monolith partners with Ohio businesses to create cinematic, results-driven corporate video content that drives real business outcomes.
Let’s Build Something That Lasts
If your company is ready to elevate brand perception, streamline training, or establish industry authority, Monolith is your partner.
