Start with a production brief
A useful brief tells the production team who the film is for, what it needs to explain, and where it will be seen. Include the launch date, budget range, locations, and the people available for filming. You do not need a finished script to start.
Separate internal and external audiences
An employee walkthrough can assume context that a prospective customer will not have. List the questions each audience needs answered, then decide whether they belong in one film or separate edits.
For a public-facing software demonstration, see Tennr's Voice Calling Product Tour. For a series of product questions, see the SISU Explainer Series. These are different deliverables, with different filming and editing needs.
Agree on deliverables and review responsibilities
Specify the main film, shorter edits, aspect ratios, captions, and any stills or thumbnails needed. Name the person who gathers feedback and the people responsible for brand, technical, and legal approval. Include their review time in the schedule.
For interviews, prepare topics and examples rather than asking everyone to memorize a script. For software or product footage, identify the version being demonstrated and any information that must stay off screen.
Plan events around the actual program
Share the agenda, venue access, speaker schedule, and sound arrangements. A same-day recap needs dedicated editing time and a clear approval process while the event is still running. Full session recordings need their own coverage plan.
Our Arizona HOSA conference recap is an example of event storytelling. Decide separately whether your project also needs interviews, presentation recordings, or social versions.
Work with Monolith
Monolith is based in Cleveland and handles planning, filming, editorial, and finishing. We can work directly with your team or support an agency's production. Explore our corporate video work and production services, then send the information you have so we can discuss the scope.